What is ERP?

ERP is software used by companies to improve business management. It does this by automating a good part of the processes and integrating various activities inherent to the business. These include the sales process, adjusting…

What is Marketing Automation?

We call marketing automation the strategic tools that allow us to understand customer interactions with the brand and act in a personalized and progressive way. Starting from the sales funnel model, the customer is classified into four…

What is gamification?

The idea of gamification is to take advantage of the fun, entertainment and even the competitiveness that games bring to encourage and speed up the transmission of knowledge or another desired objective. This is not to say that computer…