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Digital marketing has been the best way to promote any kind of business. Building a quality website that attracts the target audience may not be as simple as it seems, there is a lot of material available in the competition. For you to…

With the presence of several brands is increasingly common on the internet, competition for a few more seconds of attention. Companies end up having to fight and strive frequently to evolve so that they are always able to clearly…

Faced with so many ads on the internet, putting together one that stands out from the others can be a very complicated task. Even with a good position in search engines, having less prominence than your competitors can harm the CTR %…

As already shown in previous articles, structuring a well-structured SEO strategy is a fundamental role of a digital marketing professional. An increase or decrease in search engine rankings can have a significant impact on the…

What is CTA (call to action)? If you work with digital marketing and intend to achieve the success of your business, knowing how to answer this question is extremely important. That's because, from the moment you learn to use these…

In your daily life, whether to debate, explain yourself or even tell a funny story, you need to know how to communicate. So, taking that into account, wouldn't it be great to always be able to grab the attention of whoever is listening…

From the first years when the internet was used to promote products and services until today, a lot has changed. Social networks came and went, browsers were replaced by others, just to give a few examples. This shows how the…

ERP is software used by companies to improve business management. It does this by automating a good part of the processes and integrating various activities inherent to the business. These include the sales process, adjusting…

We call marketing automation the strategic tools that allow us to understand customer interactions with the brand and act in a personalized and progressive way. Starting from the sales funnel model, the customer is classified into four…

The idea of gamification is to take advantage of the fun, entertainment and even the competitiveness that games bring to encourage and speed up the transmission of knowledge or another desired objective. This is not to say that computer…