How to generate traffic through content?
Content is in fact what adds weight and relevance once your site is visited.
It is a fact that content without promotion is of little use, since your site needs to be seen to have your content appreciated, but there is more than just that to be unraveled in this matter.
However, using your content wisely and pairing it with well-made advertising, it is undeniable that digital marketing results will be, at the very least, remarkable.
Every SEO professional knows what this is all about. We all started here.
Any content that aims to be effective when it comes to traffic abuses keyword search.
This is a pattern and, as much as it sometimes seems like a cheap strategy, it is impossible to escape from it, but there are a number of ways to make the content flow naturally even with a series of keywords being worked on.
Your content has to be a mix of quality material with keyword usage optimization.
After all, to get access, you have to write about what people are looking for, and satisfaction with the quality of the content leads to outreach and revisiting.
For this reason, considering the process, you must first of all understand the type of material you must generate.
The content you create should be focused on the information your audience is looking for long before they even get to the commercial issue.
tools and techniques
It would make it a lot easier if you knew what people have been asking out there about your acting topic, wouldn’t it?
What if I told you that there is a simple and easy way to not only find out, but take advantage of it?
One of the best known tools for such work is Ahrefs. There’s a paid version with a lot more data to consider, but at first, the free account is all you’ll need.
Ahefs is an excellent way to find out what people have been asking about your acting topic.
You can just type in a term and see what people ask about it.
With some time, little by little typing in the terms you cover, you will get an excellent idea of what is most searched for in search engines on the subject and related things.
By studying this data, it is easy to determine subjects, content and keywords that would increase the flow on your site.
Also, you can use Ahrefs to optimize your website:
Other uses of Ahrefs
By creating a free account and entering the URL of your own website, you will have access to a series of reports.
With such reports, you can find the keywords with the best volume and placement and use them to optimize the pages of your site that need more access.
From there, it is important to review and re-edit the pages one by one, considering all the data found.
It is also important to use this process to make edits to more visited pages, adding direct links to less visited pages or just adding keywords that will increase the flow and guide the flow to where you want it, using the same premise of directing the flow with based on the interest of those who reached the page.
Considering all this, and putting it into practice, you should also think about the possibility of guest posting and linking to your page.
Things and places?
There are things that can help us significantly, but end up being neglected.
It’s not usually out of spite, but it’s hard to understand the value of certain things in SEO without being taught those values.
Often on a travel site, “things to do in” get all the attention, when the place itself (Paris, Italy, Catacombs of Rome) is just as important for attracting flow.
You can take that logic out of travel websites and think of restaurant locations, for example.
The same goes when working on the name of an object instead of “where to buy” or “how to do it”.
Applying this logic, you are definitely able to do an effective job with keywords.
Especially when that work is guided by a tool like Ahrefs.
When the subject is defined and the keywords have been found, it’s time to start the structure.
At this point, things become relatively easier compared to the previous question, but attention is still needed for optimization.
Texts, of course, must be easy to digest. Making them easy to read, with a sense of rhythm and simplicity is essential. Especially when compared to the texts of your competitors. The idea is that your texts are easier to read and still, better unravel the subject.
As for the length of articles, the context can change a lot what the best number of words is.
Ideally, you should take a look at the competition, especially those who are ranking high on the first page, and see how they structure their texts.
If you think you can do even better, don’t hold back.
In addition to size, it is good to be concerned with other structural issues.
Internal Menu and Clear Subdivisions
This one is in case you have an incredibly long article.
An incredibly large article should have subdivisions for the many topics covered.
Such divisions must be extremely clear.
Once you’ve got everything done correctly, split a sort of table of contents at the top of the page.
A series of links at the top of the page should take the reader directly to the part they want in the article.
Try seeing how Wikipedia does this in its articles, for example.
It is practical, simple and extremely useful.
Introduction or Summary?
The ideal is always to start with an overview of the subject.
Information about conceptions, generalizations, purpose of the article, etc.
This text will probably be the first contact search engines have with your page, so make it very clear that you have what they are looking for.
Titles and Subtitles
This one is quite simple and yet, wrongly used.
Break up your subjects using Headings correctly.
The main title (H1), the subtitle (H2), the subtitle divisions (H3) and so on.
For example, you can talk about Horror Books (H1), Famous Books (H2) and quote the books and explain them (H3), repeating the process with unknown books (H2) and dividing with the name of the books (H3) .
It’s not a complicated concept.
It shouldn’t be necessary to say something like that, but its content, first of all, must be good.
Quality speaks for itself and generates recommendations.
With recommendations, the flow increases, with the flow increase, there is an improvement in the ranking, with an improvement in the ranking, there is a greater display, which finally increases the flow even more.
Once your site starts showing up more, make sure the volume will keep increasing going forward.
Try even harder. Improve even more and watch everything grow along with your effort.
Revisit your pages, reevaluate the content and study what might change and why you want your site to be visited.
Edit, improve, correct and delete.
This work is a constant of evolution and adaptation, but the objective is always the same.
You want those who have visited your site to feel fulfilled, as if such information cannot be found so simply and easily to understand anywhere else.
Your goal is to turn information-seeking visitors into people who will make you a profit in some way, like buying a product or service.
It is very likely that the information seeker is researching to make a future purchase and if you can use these articles on your website to explain the value of your brand, great!
They will associate quality with the brand.
While conversion is a different matter, there is no doubt that quality, well-structured content causes a positive reaction, facilitating conversion.