How to make an effective multi-keyword approach to content
There are people who have been working with SEO for a long time and still don’t know that it is possible to work with several keywords in a single text.
I’m not talking about a “key phrase” like, “How do I approach multiple keywords by content efficiently?” , but how to make sure that everything related to your page’s topic will lead to more page views.
Finding similar searches
If your goal is to make content, a valid option is to add value to the page by addressing issues linked to the main subject that catch the researcher’s attention.
For example, on a blog about cats, if you on one page decide to talk about how to teach a cat not to get on the table, you might want to enhance your page with several other tips on what to teach cats.
Once this is done, someone who has a cat at home can spend more time on your site and improve their rankings.
Also, people may come for different reasons and spend more time on the site.
Someone who wanted to teach the cat not to climb on the table can stay to find out, without even changing the page, as well as teach the cat to stop biting visitors, for example; or vice versa.
Once you put your search on Google, the site itself will suggest some of the searches that have been done that you can use to add value to the page.
Also, if you click on one of the suggestions, you will see other suggestions linked with them.
A simple example page that might use this is something like: “5 things you can teach your cat to do that will improve their life”.
Thus working a series of keywords that may have to do with getting on the table, meowing at night, taking care of the pet and among others.
Approaching the same topic in different ways
Unlike the previous approach where you extend the subject to add keywords, here you’ll look at all the different ways to say the same thing.
This is a basic and extremely useful technique in SEO that is constantly overlooked.
Google can also help you with this, as in the previous example.
So one of the options you have is to see how people are asking that same question.
Here, we extract the most used words and make sentences that talk about the same topic.
- how to buy bitcoins
- Where to buy Bitcoins
- Bitcoin safely
These are just a few examples of things that are all related to a single topic: “How do I buy Bitcoins safely?”, for example.
Addressing the same subject with all the keywords that orbit it is something that prevents the loss of clicks to any site that has, by chance, used the same phrase that the researcher put on the site, even if this other site does not have the solution. for his problem.
The point is, if you’re managing to attract clicks with this technique, it’s really good to have content that makes visitors happy that they opened your page.
Another way for you to discover correlated subjects that generate interest in searchers is at the bottom of the page:
Then you will discover how people ask the same question:
- What is the best TV brand
- best tv brands
- good TV brands
- How to choose the best TV
- best value tvs
Searching for a topic that fits all of these and doesn’t lose focus will attract people and rank you in different keywords: “How to choose the most cost-effective TV”.
Remember to use the keywords or phrase in question in as many different ways as possible without straying from the main subject.
Remember the other pages
Keeping the user longer on your site increases your rankings.
With that in mind, remember that knowing how to keep you browsing will eventually increase the positioning given to you by Google.
Couple that with the effective use of niche keywords and you have a cyclical behavior where a searcher goes from page to page on your site to get more information about your main topic.
All it takes is a single article that reaches a high ranking level for any campaign you have done and from that, people start to jump from page to page of your website or remembering to return directly to it, eventually your website will be featured.
If searches related to the topic lead people to your site, the more people will visit and the more satisfied they are, the more they come back.
All this contributes to increasing the ranking of your keywords and your pages on different fronts at the same time.
Be careful not to cannibalize your site
It’s going to seem pretty counter-intuitive, but it’s quite important.
Cannibalization is when you make multiple pages on your site about basically the same thing, so Google doesn’t know which to assign more relevance to.
The consequence of this is, many times, none of the pages have relevance attributed, decreasing the ranking of your site in general.
Of course, if your site is about a specific thing like football or computers, chances are those words will be repeated often.
What you can do to avoid cannibalizing your site, in these cases, is to distinguish well the subjects of the same theme.
A football site can have pages about rules, players, specific championships and from there, have more subdivisions for teams from specific regions, best plays in a championship and so on.
Another interesting way out is to emphasize all the words that accompany the subject and are not the topic itself of your site.
Emphasizing “furballs”, “constant meowing”, “loud places” and other things when your entire blog is already about cats, for example, is an elegant exit.