What is gamification?
The idea of gamification is to take advantage of the fun, entertainment and even the competitiveness that games bring to encourage and speed up the transmission of knowledge or another desired objective.
This is not to say that computer and video game games – we can even say traditional ones – do not bring knowledge.
But instead of being a plus, acquiring new tools or worldviews or even making something every day look cooler becomes the central objective.
This gamification process can use more or less complex games, which are quick to “zero” or take longer. They can be highly productive in audiovisual terms or they can be quite simple. Anyway, the variation can be big .
What counts is that it is inclusive, easy to play and aims to educate, inform, retain your attention in a different, lighter way that brings quick gratification.
Whether points, medals, stars or even physical awards.
Why should I think about gamification?
There are many reasons for this, so let’s take two that are very strong.
If before, access to information was more difficult, today, we only have the possibility of watching movies and series, reading books, listening to podcasts and live radio from all over the world on our computer screens and talking to people from other countries in time. real.
In this ocean of content, it is necessary to differentiate yourself, to bring something more.
Taking the example of education, you don’t have to be a sixty-year-old to remember huge handouts with small print and small spacing. Or, decorating exercises to fix each topic.
There is still a lot of this on the internet, with PDFs and more PDFs of interesting subjects that are cool, but which are lost and without so many access.
In the world of gamification, they’re going to get a little more color , not just a black and white scan.
Below, we will talk more about Duolingo, a successful case in this sense, but good initiatives abound in many fields.
Including training and qualification of employees in companies.
According to a TalentLMS survey, employees said gamification made them feel more productive (89% of respondents) and happier (88%) at work.
That’s why the gamification market in the world increased from 421.3 million dollars in 2013 to 5.5 billion in 2018 and the trend continues to be up.
Gotta get attention and bring something to mind
The second reason for you to think about gamification is that it is necessary to create a connection with people’s new needs and their ways of thinking.
Our attention span is getting smaller and smaller, according to the Technical University of Denmark.
A slightly meaner stat quantified that threshold, putting it at eight seconds. That’s less than a goldfish, known to have no memory of what happened nine seconds ago.
However, there are people who prefer to view this more dispersed focus optimistically. It’s not that attention, especially from younger generations, is non-existent. And yes, it is divided and takes advantage of more channels and a greater flow of information.
And it’s up to whoever wants to get attention, do it in a smarter and more developed way.
The example used in the text of the Entrepreneur website is interesting: the same person who doesn’t pay attention 100% of the time in a work meeting can spend hours and hours on Netflix.
Of course, not every work meeting can be an episode of House of Cards.
But thinking about the receivers of information and passing the content in a more pleasant way needs to be something to be thought of by all managers, for example.
That’s where gamification can come in.
How does gamification work?
Very well, you can already understand that it’s a game, that the intention is to be lighter and more fun to draw attention and get your message across.
The game requires clear rules. You do one thing and you are rewarded. The answer is right and you advance to the next level. And, after passing these stages, the end goal is reached and you win.
Putting examples, let’s imagine that your company has software that requires the inclusion of information about a sale.
Then, it is necessary to put the customer’s name, sale value, how the customer learned about the product and the list of needs follows.
This can be a very boring job, especially if it’s not automated.
To avoid the delay in this process, the discouragement of the collaborator, possible errors due to lack of attention, it is possible to invest in gamification.
Whether it’s offering rewards for work done quickly, placing progress bars that encourage advancement in the role, or even inserting motivational messages.
This is a very basic example, but it opens up to many others.
As training in your company: having the employee sit in a chair to listen to someone talk or see slides can be tedious.
Creating a game that explains the history of the company, how your department works, best practices, software usage and internal policies will improve information retention.
And all of this will encourage greater engagement.
You may find these scenarios irrelevant but think about it.
Have you ever wanted to complete a form when you saw that it had a progress bar stuck at 65% and not 100%?
Haven’t you already bought an extra product or gone to that restaurant again to complete a coupon and be entitled to a discount for any app?
Or did you not want to play a game again because you saw that your friend had more points and was ahead of you in the table?
In all these cases, there are gamification concepts involved.