What is the Social Media profession?
Social media is the term used to refer to the digital marketing professional who works in the management of social networks.
Literally translated, social media means social media.
Media means of communication, that is, channels (digital or analog) used to transmit information (whether images, sounds, texts or videos) to a group of people.
In a way, all media are social. Television, radio and newspaper, for example, transmit messages to society.
Channels such as Facebook, Instagram and Twitter, however, are different from these traditional media because they offer the possibility of interaction.
That’s why they are called social media, or social media. It is conventional to refer with the term in English to the professional who deals with and manages these channels.
In TV, radio and newspapers, the flow of information is more vertical: the message is transmitted by companies operating in the area of communication and received by viewers, listeners and readers.
In these media, mechanisms are even created to allow some interactivity, but in social networks, this exchange is the foundation, the purpose of their existence .
Later, we will talk more about what social networks are and how they work.
For now, what matters is the understanding that the universe of social networks follows a different logic from traditional media, and that is why the profession of social media exists.
What does a Social Media Professional do?
Social media is a professional hired by a company or personality to manage profiles on social networks .
In the case of Facebook, the profile is a page with the company’s visual identity, on which all its official communication takes place.
In other social networks, the logic is the same: whoever owns a company or registered trademark has the right to present themselves , on social networks, with the name and image that identify them.
Depending on the size of the organization, there may be a larger structure, with more than one professional doing this work and an area coordinator.
But it is also very common, when the company is large and has a greater demand for work on social networks, to outsource the service to a communication, advertising or digital marketing agency.
Therefore, another possibility of action for the social media professional is to work in this type of company, which provides the service to its customers.
This may be a market with more possibilities and, therefore, interesting for those who are not so attached to building a bond with just one brand.
Examples of activities done by a Social Media
Within the function of managing a company’s profiles on social networks, social media can develop various activities.
Check out some examples below.
One of the possible (and main) functions of a company’s profile on social networks is to present its products and differentials .
In order not to be just another one, you must think of creative ways to present them and, above all, the creation of targeted ads, which we will talk about later.
The company can publicize news such as the launch of new products , events and promotions on its website or blog and use social networks to share the link.
Or, tell all the news on the channel itself – although it loses the possibility of generating traffic to the site, it increases the probability that users will read the entire message.
Despite not being very widespread, Facebook has a platform that allows the creation of virtual stores on the social network itself.
The social media professional can work to optimize this channel, making it a great source of revenue.
In any type of post on social media, promoting interaction with the target audience and generating engagement should be the main objective.
A good way to do this is with cultural contests – for example, whoever comes up with the best sentence on that subject wins a certain product.
Maintain customer relationship
There are many customers (potential or actual) who use social media to ask questions about the company’s products and services.
It is essential to be well structured to serve them quickly and efficiently.
This work can be done by a customer service professional or, even better, by a social media that is more familiar with the language of social networks.
This activity is especially true for Facebook, which is the largest ad targeting platform in the world.
You can, for example, boost a post only to people between 20 and 40 years old, who live within 30 km of Salvador and have liked certain pages.
That is, the money invested yields much more because the ad is shown only to those who have more to do with the brand’s target audience.
How to be a Social Media?
It’s not a rule, but it’s as if it were: the first step for a professional to become a social media is to be a social media user himself .
Because there is no better way to understand the dynamics of these channels than by using them frequently in the same way as the company’s customers.
From there, it is interesting to seek training in the area of communication , such as Journalism, Publicity and Propaganda or, then, courses more focused on digital.
Why communication and not some information technology course?
Because social media will not program online communication channels. He will just use them to get the message across, to communicate with the public.
Another option is to have a degree in Business Administration with an emphasis on marketing.
For those who already have a degree, there are specialization, extension and other levels on digital marketing. At the end of the text, we will talk about them.
What is the routine of a Social Media?
As social media only needs a computer and internet access, it can work remotely – at home or anywhere else.
In many cases, however, it is important for him to work at the office to do a better job.
To feed Instagram stories, for example, you may need to pick up your cell phone and take photos or videos at the company.
Another reason is that being on-site facilitates contact and the exchange of ideas with other employees.
Social media must have a good relationship with other areas , to obtain information that can be disseminated as news and answer questions from users, for example.
But also to provide colleagues from other sectors with important feedback: what had good repercussions, what did not arouse anyone’s interest, what went wrong, what generates complaints, and so on.